The future of L'Oréal does not rely only on the lips of Chinese, Indian hair and skin of the Brazilian. To continue to grow, the world leader in cosmetics is also focusing on the United States, its largest market, where it generates 20% of its global sales.
It has set a goal of doubling within ten to fifteen years, the number of consumers worldwide, reaching 2 billion. "The United States will be the third largest contributor of new customers, behind China and India, but ahead of Brazil and Pakistan, provides Rozé Frederick, head of L'Oréal States. This will be the only mature market among the top ten contributors. "
L'Oréal already has 160 million consumers in the United States and would like to win 70 million more, to achieve 1.6 billion euros in annual sales by an additional ten to fifteen years."These additional sales will be higher than those from China," according to Frederic Rozé. Loréalienne this ambition "is not an official target, said cautiously Jean-Paul Agon, CEO of the group. Rather, it is a dream. But dreams are important in business. " L'Oréal United States, the 10,500 employees are mobilized to turn this "dream" into reality. And benefit from the successful relaunch of the subsidiary. After two years of decline, its sales went back up 6.1% last year, reaching 4.779 billion dollars, a record.
The scope for growth remains high online pay day loans. While the market share of L'Oréal approach 20% in Europe, it is only 13.1% in the U.S., where the group is preceded by Procter & Gamble (Pantene, Olay, SK II, Cover Girl , Gucci …).Its leaders would like to double it.
Men and seduced the Hispanic community
L'Oreal teams have identified specific categories of population potential, age, gender and income. If 78% of women are consumers of L'Oréal in the United States, one in two Americans do not consume products home.
The group will particularly try to win men and women of the Hispanic community. It also relies on a sales growth in product categories where it is still low. Its market share is 53% of color and 35% on makeup, but only 11% in shampoos and 17% in skin care. To continue to grow overseas, L'Oreal has its U.S. brands (Maybelline, Redken, Ralph Lauren, Kiehl's …), which represent 20% of its worldwide turnover … but 35% in the United States.
The group could also carry out acquisitions. Last year, he bought Essie, a small brand of nail polish, so far mainly distributed in shops manicure. "Since we sell in supermarkets, U.S. sales have tripled, provides Damien Bertrand, head of global brand. Our market share reached 10% after a few months. "Essie will land soon in France at Monoprix.
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For two years, investment in student residence has regained color, thanks to the encouragement of the state. But this should not last because the draft budget law for 2012 provides the tax benefit to plane provided by the device Censi-Bouvard. 18% today, the tax reduction will be reduced to 12% next year. A bad blow to student housing. "We feel the need for housing to 250,000 and this measure goes against the will displayed by the government to double the park students, said Philippe Josse, General Manager at Bouygues Immobilier France accommodation. It seems desirable to distinguish between corporate residences, tourism, nursing homes and students and to encourage investment in priority. "Meanwhile, Jean-Philippe Bourgade, CEO of Bouwfonds Marignan, remains serene."We must not dramatize and expect a decline in business because, anyway, it will be built to meet the needs, he says, the market is healthy to five years. We have done an excellent year in 2010 and 2011 should also be a good year, especially as sales are accelerating. "It is a fact, like last year, investors expect the decline in tax cuts .
Those interested now they still have time to buy and enjoy the scheme Censi Bouvard-current? "Of course, exclaims Jean-Philippe Bourgade, the offer still exists," It is also necessary to achieve the sale by the end of the year. "Considering that the deed of sale requires time and a half months, investors have until mid-November to engage," says Philippe Josse.If the investor has the status of renting dwellings unprofessional (Leaseback), the device will be Bouvard Censi-acquired and will give him until 31 December, a tax reduction of 18% on the amount of its investment (HT), reduction spread over nine years, subject to a ceiling of 300,000 euros. Since the signing of a commercial lease, the investor is also entitled to recover the VAT at 19.6%. Provided he keeps his property for twenty years. Otherwise, the IRS will not hesitate to claim his due in proportion to the missing years.
Nevertheless, this type of investment must be carefully considered.For if it can reap tax savings, it also implies constraints.
Investing in a student residence is to buy a home in a building designed for student life, with only small areas (studio, 2 rooms maximum) and provided with services to facilitate the lives of occupants: reception, cafeteria, laundry room study, recreational areas … The entrance ticket is modest, about 80,000 to 100,000 euros for a studio from 18 to 20 m².
The investor undertakes commercial lease of at least nine years to rent a well furnished and to entrust the management to the operator of the residence which will then sublet the property and rental income to pay the investor.Care must be taken when the load distribution and quality of the operator.
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Fitch Ratings lowered the rating two notches from Spain, which now stands at "AA-". Spain held so far a "AA +", the fourth highest on a scale of twenty. More worryingly, the note is accompanied by a 'Negative' outlook, which means that the agency could lower it back to medium term.
Spanish growth at half mast
Moody's in turn should decide by the end of October on a possible downgrade Spanish now "Aa2" (the third best possible)."With significant funding needs" of the Spanish State, to cover its budget expenditures and net external debt is "one of the highest in the world" (91% of GDP), said Fitch, "the more volatile strong a negative effect on financing conditions in the market of Spain. "
But there are also internal factors in the country "risks to fiscal consolidation as a result of performance parts." The same agency Fitch has lowered Wednesday including the long-term rating of the Basque Country, one of the richest region in which it criticizes the "weak fiscal performance." Growth forecasts have been revised downwards. Wednesday, the Bank of Spain announced that the country's growth expected to slow in the third quarter, to reach an economic activity 'lackluster'.The Spanish government has also recognized that the economic growth targets it had set for 2011 and subsequent years would be "hard to reach" because of the risk of recession in the world.
Italian governance into question
Fitch also lowered the rating one notch to Italy, "A +" against "AA-" and does not see her again in the fall if the country would miss its targets for reducing the budget deficit. Fitch was the last of three major international rating agencies have not downgraded from Italy since the beginning of the debt crisis in the eurozone no fax cash advances. She explained that the high level of public debt and budgetary financing needs, combined with the low level of potential growth (the country), made in Italy especially vulnerable.The Agency is challenging the country's governance and stressed that the differences in the Parliament and the escapades of the prime minister Silvio Berlusconi, help to weaken the ruling coalition.
Belgium heckled by Dexia
Belgium is also in sight. The agenceMoody's said it was considering lowering its rating, currently at "Aa1", the second best possible. The agency cited three reasons: the crisis in the euro area, concerns for economic growth and the possibility of additional support to the banking system, particularly in establishing Franco-Belgian Dexia.
Another European country in turmoil, Portugal, has been confirmed its rating of "BBB-" (the last before falling into the category of "speculative") by Fitch, which continued on negative watch at least until the end of the year.Standard & Poor's, confirmed Tuesday the rating "BBB-" from Portugal, while maintaining it as a negative outlook. Portugal, the third country in the eurozone after Greece and Ireland to receive international financial assistance, is facing new economic challenges that undermine his efforts to clean up its public accounts. Progress in implementing the program of the European Union and the International Monetary Fund (IMF), and its budget for 2012 will be crucial.
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"The news of my death are greatly exaggerated," joked Steve Jobs when Bloomberg had his obituary published in error in August 2008. Nevertheless: the stock market, Apple had lost the title on the day 2.42%.
Announced tonight the death of the charismatic leader will Apple does the same concerns in the markets? It is no surprise to Apple's shareholders. The charismatic leader had prepared his departure, giving the reins of his company to Tim Cook. But his death marks indeed the end of an era for the firm at the apple.
Thursday morning, investors still seem uncertain: New York, the title is almost stable at the opening to 377 dollars (-0.33%). But in Frankfurt, where the action is also listed, the decline is more pronounced: just after 12 o'clock, the title loses 2.75% to 272.51 euros after touching a low of 270.50 euros.
The title after the stand 4S iPhone
Steve Jobs as a CEO was not like the others. Associated with the image of the company he co-founded, he was also in stock bad credit personal loan lenders. Apple has become the first in the world market capitalization, elbow to elbow with Exxon Mobil.
As Steve Jobs made Apple, Steve Jobs's health was reflected in the title. Suffering from cancer since 2004, the group leader had to leave several times, until he left there just over a month, on August 25. Each announcement related to his health problems, the markets feared for the future of the group and the title suffered large fluctuations.
Two days ago, the title fell by 5% during the session along with the presentation of the 4S iPhone. The latest version of Apple's flagship phone, slightly different from the previous one, was disappointed the markets, hoping to iPhone 5.But the title was returned to the balance at the end of the session and finished on a moderate loss of 0.56% to 372.50 dollars. Sign that investors want to believe in the capacity of Tim Cook to keep the group at the top.
The CAC 40 lost nearly 3%, Wall Street sells more than 1%. The atmosphere is clearly not fixed in the beautiful capital markets on Tuesday. The bosses of U.S. and European central banks did nothing to calm them.
Two days before his last conference as president of the ECB, Jean-Claude Trichet is pessimistic for the euro area. "We believe that the euro area will be very moderate in the second half," said one who will be replaced by Mario Draghi on November 1. As for inflation, he said that the rate should remain "above 2% in the coming months. Next year, it should fall below. " These are all signs that suggest that interest rates should remain unchanged Thursday.
As for the United States, the head of the central bank, Ben Bernanke is more optimistic."Recent indicators, including those of new jobless claims show that it is likely that the sluggish growth in employment continues in the coming period," he warned. Before the Joint Economic Committee of Congress, the Fed chairman has urged politicians to "avoid taking fiscal measures may impede the ongoing economic recovery."
"We can not just replace the government"
Sluggish growth, employment at half-mast, high unemployment, the United States and Europe are the worst of an economic plan. And while a slowdown is being felt in China. Most economists expect further aid from the central banks against the inaction of governments, but Ben Bernanke and Jean-Claude Trichet reminded of a common voice that States to revive the global economy."The measures to promote healthy growth of the economy and employment are the shared responsibility of all politicians, in close cooperation with the private sector," he argued. And the President of the ECB concluded: "It is their responsibility to deal with the worst crisis in the postwar period. We can not substitute for governments under any circumstances. "
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After an unprecedented drop in September (-30 points), who dropped to its lowest historical, the composite index of moral frameworks in October recorded a very slight improvement (4 points, -51) . This is reflected in the latest wave of eco-Baro Viavoice for HEC, Le Figaro and France Inter. "After a very bad score in September, but rather the beginnings of a correction than a real improvement in the bottom," said François Miquet-Marty, president of Viavoice.
At the macroeconomic level, white-collar workers remain pessimistic.Seven in ten think that the standard of living in France "degrade" in a year and almost eight out of ten (77%) and unemployment "increase" in the coming months.
Vicious circle
These concerns are largely fueled by doubts about "the ability of France to reduce its deficits" (47%) and the anticipation of the impact "of austerity on growth" (39%). "The magnitude of the deficits may impose stronger discipline, which could restrain growth and thereby compromising deficit reduction," the president of Viavoice analysis. For managers, this vicious circle, deficits, rigor, decay, now appears more menacing that "commodity prices" (28%), "the future of the euro" (22%) or "the changes in stock prices "(16%).
Amid this gloomy picture, however, some glimmers of hope.If the problems banks are now in the news, the difficulty for companies to find financing worries only 18% of managers. Then they are less likely to feel that their financial situation "will deteriorate" (44%, down 4 points) and almost as many think that it "will remain stationary" (43%, six points). Their employees are more motivated (36%, +4 points).
As for opportunities for a career, if they are deemed "weak" by an overwhelming majority of executives (79%), the percentage of those who disagree (17%) improved by 4 points. Finally, the question "do you think Greece should leave it to devalue the euro?", A framework of two answers "no" and nearly one in three "yes."
French public debt continues to swell. It increased by 46.4 billion euros in April-June, peaking at 1.6927 trillion euros, INSEE reported Friday. This represents approximately 86.2% of gross domestic product, that is to say, the wealth generated by France in one year.
The state is primarily responsible for this increase. His contribution has indeed increased in the second quarter of 52.6 billion euros. "This is essentially its long-term marketable debt," said INSEE. Clearly, these are bonds issued by the state to investors and repayable on a long horizon (ten years). However, local governments have reduced their debt by 2.7 billion euros, and the government social security declined 2.3 billion.
Loans to Portugal and Ireland as part of the bailout in the euro area weighed 2 credit report.4 billion euros (1.6 billion for the first 0.8 billion for the second). Conversely, the French car manufacturers have paid up to € 2 billion loans at the height of the crisis, in 2009.
Reduce government debt returns to stop a ship at full speed. The effect of inertia is such that it takes time-years-in order to stop its progression. The government intends to reduce the amount of debt in the coming years. It will peak at 87.4% of GDP at end 2012 and to decline 87.3% in 2013, 86.2% in 2014 and 84.1% in 2015.
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