Fnac goes hand in telephony. In this sector, the specialist distributor has a market share below 1% with only 80,000 packages sold last year. Marketing offers from most mobile operators, Fnac had to manage a complex set of over 1200 different packages!
As a result, the company decided last June to associate with a single operator, SFR, for the management of its telecom corners. Last night, Alexandre Bompard, CEO of Fnac and Frank Esser, CEO of SFR, inaugurated the new sales concept to the Fnac in Paris CNIT La Défense. This is the first to rock and eventually all the rays of the 80 mobile Fnac become "SFR space." "We hope to sell 200,000 lines via Fnac stores a year," said Frank Esser.
Specifically, the client who wants to buy a mobile Internet subscription, a fixed line, access to fiber optics as well as terminals or incidental to the Fnac will head to the "corner" SFR located within the store. It will be supported by advisers SFR, distributing only offers from this operator. The sales force, merchandising, and information systems of these areas will be managed by SFR. The operator will share the revenue with the Fnac. In return, Fnac provides SFR with prime locations in city centers and suburbs.
SFR 500 vendors
After the first opening in November in the Fnac of Sainte-Geneviève-des-Bois, Portet-sur-Garonne, Herblay, Annemasse and Paris la Défense, five new spaces will be installed in Fnac by Christmas in Velizy II Créteil, Nantes, Bordeaux and Parly II.
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This entry was posted on Wednesday, November 23rd, 2011 at 2:36 am and is filed under economic, economics, economy, features, money. Follow the comments through the RSS 2.0 feed. Both comments and trackback are closed.