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Four giants of the advertising support the Alliance Yahoo! / Microsoft

Four giants of the world's foremost advertising to Publicis, Interpublic Group, WPP and Omnicom and the association representing the United States Monday called on U.S. authorities to validate the faster the alliance announced in July by Yahoo! and Microsoft at the "research" on the internet.

"We believe that the proposed Yahoo! and Microsoft to combine their technologies and platforms for research is good for advertisers, marketing agencies, publishers of websites and consumers "can read this open letter to the Department of Justice U.S..

Without explicitly mention the giant Google, which now monopolizes the field of "research" on the internet, officials of the four giants of the advertising world, by supporting the merging Yahoo!, Microsoft is still positioned for a greater heterogeneity of the competition on the Internet.

The alliance between Yahoo! and Microsoft has been concluded with the avowed aim of providing better counterweight to industry leader Google, which in September monopolized 64.9% of the U.S. market, against 18.8% for Yahoo! and 9.4% for Bing (the search engine from Microsoft). A more equal distribution of market shares and directly reduce the influence of Google on the advertising rates charged and would thus benefit to advertisers.