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The United States, the first market for L'Oreal

The future of L'Oréal does not rely only on the lips of Chinese, Indian hair and skin of the Brazilian. To continue to grow, the world leader in cosmetics is also focusing on the United States, its largest market, where it generates 20% of its global sales.

It has set a goal of doubling within ten to fifteen years, the number of consumers worldwide, reaching 2 billion. "The United States will be the third largest contributor of new customers, behind China and India, but ahead of Brazil and Pakistan, provides Rozé Frederick, head of L'Oréal States. This will be the only mature market among the top ten contributors. "

L'Oréal already has 160 million consumers in the United States and would like to win 70 million more, to achieve 1.6 billion euros in annual sales by an additional ten to fifteen years."These additional sales will be higher than those from China," according to Frederic Rozé. Loréalienne this ambition "is not an official target, said cautiously Jean-Paul Agon, CEO of the group. Rather, it is a dream. But dreams are important in business. " L'Oréal United States, the 10,500 employees are mobilized to turn this "dream" into reality. And benefit from the successful relaunch of the subsidiary. After two years of decline, its sales went back up 6.1% last year, reaching 4.779 billion dollars, a record.

The scope for growth remains high online pay day loans. While the market share of L'Oréal approach 20% in Europe, it is only 13.1% in the U.S., where the group is preceded by Procter & Gamble (Pantene, Olay, SK II, Cover Girl , Gucci …).Its leaders would like to double it.

Men and seduced the Hispanic community

L'Oreal teams have identified specific categories of population potential, age, gender and income. If 78% of women are consumers of L'Oréal in the United States, one in two Americans do not consume products home.

The group will particularly try to win men and women of the Hispanic community. It also relies on a sales growth in product categories where it is still low. Its market share is 53% of color and 35% on makeup, but only 11% in shampoos and 17% in skin care. To continue to grow overseas, L'Oreal has its U.S. brands (Maybelline, Redken, Ralph Lauren, Kiehl's …), which represent 20% of its worldwide turnover … but 35% in the United States.

The group could also carry out acquisitions. Last year, he bought Essie, a small brand of nail polish, so far mainly distributed in shops manicure. "Since we sell in supermarkets, U.S. sales have tripled, provides Damien Bertrand, head of global brand. Our market share reached 10% after a few months. "Essie will land soon in France at Monoprix.

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Markets relapse, the CAC 40 lost 3% to 2940 points

The Greek crisis can not stop producing its adverse effects on the markets. Monday, the Paris Bourse had another session black. The CAC 40 has raised the red flag at the opening. He then widened its losses for most of the session. At the finish, he loses 3% to 2940 points.

Even gloomy atmosphere on other European financial centers. In Frankfurt, the Dax lost 2.83% and the FTSE in London has sold 2.03%. The ill wind has also blown on Wall Street. Sitting in the Dow Jones fell by 1.93% and the Nasdaq 2.06%.

Last week, European markets had experienced a brief respite, hoping significant progress on the issue of Greek debt. But the meeting of European finance ministers on Friday and Saturday in Poland ended in failure.They have postponed any decision on the October installment of a new tranche of 8 billion euros to Greece, which desperately needs the money.

Banks on the front line

The markets welcomed the news calmly. "Despite the need for action, European leaders continue to show slow and have not yet ratified the measures promised July 21," observe the experts Saxo Bank guaranteed high risk personal loans. But for the strategists of Aurel BGC, the markets will continue to brood, "as investors will not feel that a lasting solution was found for Greece."

Trying once again to reassure the French Minister of Economy Baroin said that the issue of a default of Greece, feared by some observers was "not a working hypothesis" in the zone euro.Investor caution was also reinforced by the expectation of two important deadlines in the afternoon. A teleconference between the Greek Finance Minister Evangelos Venizelos and the Troika, "between the European Commission, the ECB and the IMF. In the U.S., investors sifting through the intervention of President Barack Obama, who introduced new measures to reduce the deficit amounting to 3 trillion dollars. Bank stocks were again at the forefront. BNP Paribas lost 5.48% and 6.70% Societe Generale.

Obama's plan convinces economists

Barack Obama is trying to reverse the trend. While fears about the health of the U.S. economy grow, U.S. President surprised with a plan to boost employment from 447 billion (322 billion), more than 100 billion more than expected . Since the beginning of the year, the U.S. economy does not create enough jobs to reduce unemployment significantly, still desperately above 9%.

Few economists have criticized the ad. Only the Swiss investor Marc Faber, known for his pessimism, has won the CNBC: "The plan announced a new failure of Keynesian stimulus package of public interventions and depraved," carried away on CNBC. "And when the time is to reduce public deficits …No, really this plan is a joke! "A lone voice: combining cuts employers' costs and expenditure target, the plan seems to be welcomed by the community of economists.

With this plan, "unemployment will be lower in 2012 than it would have been without that nothing is done," admits conservative Heidi Shierholz in the New York Times. Economists differ on the impact of quantified measures presented by Barack Obama. Optimistic, Heidi Shierolz, the Economic Policy Institute, predicts 4.3 million jobs created, including 1.6 million by the simple extension of existing measures. The Department of Economic Analysis calculates Moody's for its part that the plan should create a total of 1 Online payday loans.9 million jobs.

Growth side, Obama's plan "would allow the U.S. economy continue to grow at a minimum," said Steve Blitz, an economist at ITG, quoted by the Financial Times.Economists are almost all agree that the billions of spending will have an impact on growth. But which one? It all depends on measures that will stand the test of Congress, where Democrats and Republicans will have to find a compromise.

"If a miracle occurs …"

"If a miracle occurs and the intact plane passes this stage, U.S. growth could exceed 3% in 2012" against approximately 2% forecast by economists without a recovery plan, advance Rudy Narva, an economist at Societe Generale. But after blocking observed about the debate on the debt cap, observers remain cautious. The difficult economic situation, however, could force both sides to compromise.

"The stakes are enormous for those Americans who are unemployed for too long, and for America as a whole," says Mohamed El-Erian, head of the investment fund Pimco."Hopefully, elected officials in Washington will be up."

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Low morale in Asian stock markets

Good humor gives way to doubts about the Asian stock markets. This Friday, the main financial centers in the region are displayed in red, the footsteps of Wall Street yesterday. The U.S. stock market ended the session on a sharp decline, investors who do not wish to comment before publication of the monthly employment by the Department of Labour. Moreover, indicators were mixed deleted the enthusiasm that had allowed the NYSE to chain four sessions of consecutive increase. While manufacturing is still growing and the weekly jobless claims fell, construction spending and productivity fell. In addition, the White House has lowered its growth forecasts.

In Tokyo, the Nikkei has started on the day down 0.89% and has cut its losses during the day.At closing, he gave up 1.21% to 8950.74 points, plunging below 9,000 points reached Thursday. The Topix, wider, has sold 1.09% to 769.78 points. In addition to disturbing signs in the U.S., traders took the opportunity to take profits after six consecutive sessions of gains. Side values, the technology sector, which had supported the coast yesterday, is now under attack. Sony lost 4.30%, 5.12% TDK, Sharp 1.57%. Toyota and Honda respectively lost 1.74% and 2.35% after poor sales figures in the United States.

Note also in Japan the establishment of the new government. The new prime minister, Yoshihiko Noda, awarded the finance portfolio to a member relative novice, Jun Azumi, 49, and former host of the public broadcaster NHK low fee payday advance. Yoshio Hachiro, a former member of the Social Democratic Party, was appointed Minister of Commerce.Motohisa Furukawa, a former adviser to the Ministry of Finance, will be economy minister.

In Hong Kong, the Hang Seng lost 1.32%. The Internet sector is also battered the image of Lenovo (-1.53%) and Alibaba.com (-2.37%). In Shanghai, the Shanghai Composite was down 1.28%. In Hong Kong,

In Korea, the Kospi drops 0.82%. The S & P Australian loose 1.42%, weighed down by mining. BHP, trucks from the coast, losing 1.83% while Rio Tinto was down 1.26%. Only the Indian Sensex remains in the green, up 0.63%.

Oil mixed

Oil prices were mixed on their part Friday morning in electronic trading in Asia, where the market wait before issuing the monthly report on employment in the United States, and while approaching the U.S. coast the violent disturbance, Katia.In the Gulf of Mexico, which supplies a quarter of the production of black gold in the United States, BP, ExxonMobil and Royal Dutch Shell began evacuating their staff from oil platforms. In morning trading, a barrel of "light sweet crude" for delivery in October lost 2 cents to 88.91 dollars per barrel of Brent North Sea crude for October delivery gained 19 cents to 114.48 dollars.

Asian stock markets rise in the wake of Wall Street

The stock markets in the Asia-Pacific moving up Friday morning, boosted by bank and energy stocks, encouraged by the gains recorded by Wall Street yesterday, who took advantage of the good private employment figures published yesterday. In Tokyo, the Nikkei advance of 0.63% to 10,134.70 points, settling comfortably in excess of 10,000 points reached on Wednesday. The broader Topix index takes him 0.45% to 874.43 points.The current account surplus in Japan fell 51.7% in May over one year to 590.7 billion yen (5.14 billion euros), due to the consequences of the earthquake of March 11 on the scale commercial, announced Friday the Ministry of Finance.

The Japanese automaker Toyota (1.76%) is investing 125 million euros to produce a hybrid version of its Yaris small car at its plant in Valenciennes (Nord) in 2012, announced Didier Leroy, CEO of Toyota Motor Europe, an interview with The Tribune on Friday."Toyota will have spent 125 million euros to build its new (small) III Yaris at Valenciennes (Nord): 100 million for the heat release, 25 million extra for the hybrid variant, a world first," said Didier Leroy daily economy.

Car manufacturers take advantage of stock market rebound on Friday, including Suzuki, which is 1.90%, and Mitsubishi Motors which accounts for 1.94%.

Other major markets also appear in the green, much more clearly in Hong Kong where the Hang Seng climbed 1.07% to 22,771.50 points, while in Shanghai, the CSI from 0.41% to advance 3114.36 points. Investors thus confirm that they had integrated into courses for several weeks the new rate increase occurred Wednesday face high inflation and above the ceilings set by the Central Bank of China.Side values, we retain banking stocks: ICBC is 1.04% and Bank of Communications, 1.08%.

Oil pulls the Australian values

In Australia, the S & P / ASX gains 0.98% at 4650.60 points, driven by the values ​​associated with raw materials such as CNOOC, which is 2.09% or 1.80% Santos grants itself. Oil prices were directionless Friday in electronic trading in Asia, but Thursday, oil prices ended sharply higher in New York, driven by statistics suggesting an improvement in the labor market and a further decrease in inventories crude to the United States.

In morning trading, a barrel of "light sweet crude" for delivery in August took six cents to 98.73 dollars. That of Brent North Sea crude for delivery lost 41 cents to equal 118.18 dollars.

The IMF wants to avoid defaults in the U.S.

Avoid default at all costs. It's essentially the message sent Wednesday to the U.S. government by the International Monetary Fund (IMF), while Republicans and Democrats still have not found common ground to allow an increase in the ceiling of the debt of the United States .

Past the deadline of August 2, the Treasury Department, which has already reached the borrowing limit currently set at 14 300 billion, has warned that it would no longer enough to pay the bills of the state and that it would not be able to meet its loan repayments. For the IMF, the worst-case scenario could result in a lowering of the AAA rating of U.S. sovereign debt."The risk of a distant downgrade the United States and a sudden jump in interest rates on the debt of the federal government more generally could cause further turmoil in global financial markets," explains international organization in its annual report on economic conditions in the country.

"These risks may also have important global implications, given the central role of Treasuries (U.S. government bonds, Ed) in global financial markets," said Fund."Of course, the federal debt ceiling should be raised quickly to prevent a severe shock to the economy and global financial markets."

"We will reach an agreement"

Shortly after the publication of this report alarmist, President Barack Obama stepped into the breach: "The Vice President Joe Biden and I will continue negotiations with the leaders of both parties in Congress as long as necessary. We will reach an agreement that will require our government to live within its means, "he promised at a news conference, adding that the consequences of a lack of agreement would be" substantial and unpredictable " . "Nobody wants to compromise the quality of the signing of the United States. Nobody wants to see the United States into default. We must seize this moment and do it quickly, "said Bush low interest rate personal loans.

Back to the wall, the Treasury secretary, Timothy Geithner, has again urged the opposition to vote on the increase. "The U.S. is now forced to borrow about 40 cents for every dollar spent. Your proposal to let the debt cap at this level would require removing about 40% of all payments from the state. Such deep cuts would be felt by every American, and may cause the economy back into recession, "he warned.

The IMF, which is already looking beyond the vote, said that the Administration should seek "a quick consensus on a comprehensive plan for fiscal consolidation in the medium term, based on realistic macroeconomic assumptions.The main challenge for economic policy is to implement a sustainable and significant rebalancing of the budget while ensuring that the recovery remains fragile, remains on track. "

Growth 'modest' perspective

Regarding the pace of recovery in world's largest economy, the IMF has maintained its forecast of growth of 2.5% in 2011, already given June 17 as part of its global forecasts. He was counting on 3% in January and April of 2.8%. "We anticipate that growth will remain relatively small, private demand is not taking up slowly and the support of fiscal policy is removed," wrote economists from the IMF.They see "a slow decline in unemployment," a further debt relief for households "likely to weigh on private consumption in the years to come," an investment that would return "to more normal levels" and exports helped by "the recent depreciation of the dollar. "

The IMF is less optimistic than the U.S. central bank, which is between 2.7% and 2.9% economic growth yoy in the fourth quarter.

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Unilever and Kraft share customer data

What common laundry between Skip, LU biscuits, liquid dishwashing Mir and Amora mustard? All these products are now part of the loyalty program "My Life in Colour", which just launched all the French subsidiaries of Unilever, the Anglo-Dutch behemoth of consumer products, and Kraft Foods, the giant of agribusiness.

By bringing together more than 60 brands in food, hygiene and beauty care of the house, the two companies will be able to reach 6 million French households. The issue is crucial for the industry. First, build powerful databases to improve knowledge of their end customers and do well against those distributors who have millions of contacts.On the other, consumers have with a direct and regular contact by mail and Internet-based information and discount coupons.

Loyalty programs launched in the 1990s lost momentum. Two years ago, Unilever took stock of its "To tell you the truth," launched in 1997 around thirty marks. The finding was unequivocal: it is increasingly difficult to emerge from the multitude of programs created by marks or competing groups as "Want more" Procter & Gamble, "Croquons life" Nestle or "Danone and you. " The attractiveness of "To tell you the truth," launched on the basis of a consumer magazine and enriched with a website in 2001, languished."Traffic growth was not enough, it lacked power," says Anne-Gabrielle Dangu, media and CRM Director of Unilever France.

In late 2009, the food group made the radical choice to sell his program to Publicis Groupe, responsible for finding other brands to strengthen it. However, Kraft Foods, which launched the program "suggestion box" for its LU biscuits bought from Danone in 2007, was seeking to launch a multi-brand. Publicis suggested the two groups together to create a common agenda. The pooling of their databases should reduce their costs while gaining attractiveness.

Nestle and Procter & Gamble align their data

The merger of Unilever and Kraft in the field of relationship marketing is a trend that is expected.Nestle and Procter & Gamble have already pooled their databases to send their respective print magazines in 3 million households. Each maintains its program for now, but both groups should soon announce a strengthening of their cooperation.

Will they go up to launch a single program? "You have to purchase a plate large enough to sustain a multi-program," said Viola Degas, CEO of OgilvyOne. The only approach to food no longer seems sufficient to capture the attention of consumers, already watered copiously on the Internet for revenue and cooking tips offered by sites like Marmiton.

Publishers, the first victims of pirated software

Sad record. In France, more than a third of all software installed on PCs in 2010 was pirated, according to the latest study by Business Software Alliance (BSA), an international group of software publishers. This represents a market value of 1.9 billion euros, on a global market estimated at 9.5 billion euros. "The retail market is worse than that of businesses, but it is more difficult to control," said Eric Beaurepaire, a member of BSA.

Worldwide, software piracy generates a shortfall of 44 billion and ten billion for Europe alone. The United States is the country where the loss in value is most important, accounting for 7.1 billion euros. But in some "small" European countries, legislation and a little flexible when the market is still underdeveloped, the piracy rate is approaching 70%, as in Bulgaria or Romania.More generally, emerging markets are at a peak, with a piracy rate 2.5 higher than in mature markets, with a total value estimated at 21.7 billion euros.

At the head office and messaging

Pirated software the most concern the office and mail systems. What makes Microsoft the publisher the most penalized. Exposure correlated with its market share. The case of misuse is the most common deployment abusive (a company buys a license for 100 PCs and installs it on 200). "Cases of pure piracy, with the use of unlicensed software, are more rare," says Eric Beaurepaire.

This does not prevent users or even entire departments of large private companies fraudulently install software on their devices, possibly bypassing the procedures established by IT departments."Such practices can have dramatic consequences for societies. Pirated software can be corrupted with viruses … "insists Eric Beaurepaire. Not to mention the risk of financial penalties for the company.

Departments also

In France, where industry, technical fields and those related to the creation on the Internet appear to be less virtuous, no area is spared, not even the utility or ministries! Moreover, there is no real correlation between the rate of software piracy and its price. The most expensive are not necessarily the most coveted.Thus, security software, which does not always worth a score of euros, are not copied less than for professionals, which can be worth several thousand euros.

Paradoxically, the French might be followers of illegal copying, they say they are also very sensitive to the respect of intellectual property. A poll conducted by Ipsos for the BSA found that 68% of French people support the remuneration of inventors the world average is 71%. Aware of the risks of "software purchased on the street or" borrowed "between friends", the French, however, not hesitate to perform multiple installations, they do not perceive a real fraud.The advantages of software legally acquired access to technical assistance, protection against intruders … not enough to convince either the French users, less sensitive than the rest of the world to these arguments.

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Oil prices ended the week below $ 100

Doubts seize the oil markets this weekend. On the New York Mercantile Exchange (Nymex), the price of a barrel of light sweet crude for June delivery broke down the psychological barrier of $ 100 on Thursday. He confirmed his decline at the close on Friday. After a session of ups and downs, it closed at 97.18 dollars.

On the whole week, the barrel has lost 14.7%. This is the largest decline in weekly percentage terms since the week 19 December 2008 when prices fell by 26.8%.Prices had not changed at these levels since March 16, when the uprisings in the Arab world and worry about the nuclear crisis in Japan had made prices soar.

The downward trend is the same on the Intercontinental Exchange in London where a barrel of Brent North Sea crude for June delivery traded at 108.42 dollars, down 2.38 dollars compared to Thursday. These days, the decline was due to analysts' pessimism about the future numbers of jobs overseas.

Surprise contradictory indicators, the U.S. economy created more jobs than expected in April (244,000). Nevertheless, a barrel continued to decline in early trading, before settling at around 99.45 dollars in mid jouréne in New York.Job creation does not erase the bad macroeconomic indicators released in recent days, suggesting that the recovery remains fragile.

On Thursday, investors are learning that new jobless claims in the United States increased sharply during the last week of April, 474,000 applications for allocations, while economists were expecting a decline. The day before, the numbers of firm ADP showed that job creation in the private sector in the United States slowed in April, well below forecasts of economists.

These announcements point to a decline in oil demand in a context of high oil prices. In addition, a continued rise in U.S. oil inventories, which should have been starting to fall a few months of the summer of large displacements.

In this context, the sharp rise in the dollar makes things worse.Thursday disappointed by the decision of the ECB not to raise interest rates next month, traders got rid of their euros. Result: the single currency, which was worth $ 1.49 yesterday, falling almost 2% to 1.4547 dollar. A situation which penalizes the purchase of dollar-denominated crude and thus rendered less attractive.

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The Paris Bourse pauses

The CAC 40 will not stack with a seventh consecutive month of meeting this Friday. Or so that presage early trade. At the opening, the benchmark index in Paris begins with a decline of 0.27% to 4093.61 points.

The Frankfurt Stock Exchange is in equilibrium at 7475.22 points. In London, the markets are closed. The wedding day princely between William and Kate was indeed decreed holiday.

Investors follow the footsteps of Asian markets, Tokyo without (closed due to holiday) were very hesitant after the announcement of a U.S. growth slowed in the first quarter. In Paris as in Wall Street, many traders were yesterday conceded that the new had yet been burdened by other negative indicators.

Decline in German retail sales

For this last day of the week, risk-taking should be smaller.In addition to the marriage, the eyes will be on the expected flurry of statistics. In France, the producer price of French industry continued in March for the sixth straight month of sharp increase their movement, spurred by soaring oil prices, Insee said Friday. The increase is 0.9% from the previous month, after +0.8% in February

German retail sales fell unexpectedly in March in Germany, as consumers bought fewer groceries on the shelves and textiles in a month where inflation has exceeded 2%.

In the euro area, unemployment is on the agenda.

Then the United States, the festivities start with the incomes and household spending in February (14.30) and the Chicago PMI for April (15.45) and the index of consumer sentiment this month ( 3:55 p.m.).

Side currency, the euro remains strong against the dollar at 1.4847 dollar.Oil markets appear, they, down, worried about the state of the U.S. economy. A barrel of light sweet crude for June delivery lost 45 cents to 112.41 dollars and that of Brent North Sea also June delivery yielded 17 cents to 124.85 dollars.

Values ​​to follow

News companies should also serve markets:

Total: -0.31% to 42.87 euros

The tanker jeudila announced takeover of U.S. manufacturer SunPower solar panels in view of creating the "world leader in solar energy."The group also released Friday the results up in the first quarter, thanks in particular to the sharp rise in prices of oil and gas, but production was down by 2.3% mainly because of the Libyan crisis.

Accor: -0.46% to 30.11 euros

The group announced Friday to study a possible sale of the catering Lenôtre, as part of his refocusing on the only hotel trades.

GDF Suez: -0.27% to 27.69 euros

The group announced the launch of a new subsidiary trading on energy markets with the ambition to compete with industry heavyweights such as Barclays, Goldman Sachs, and E. ON EDF Trading

Legrand: -0.05% to 30.40 euros

The group announced the acquisition of SMS, a leading Brazilian electric inverters, in order to strengthen its position in a growing market.

Ingenico: 0.53% to 33.27 euros

The group denied on Thursday evening news reports that he would be interested in the activities of online payment from Hi Media.

Gifi: 4.23% to EUR 64

Ginestet family announced Thursday its intention to launch a simplified tender offer for the shares Gifi delist the distributor of first prizes.

Vinci confirms its objectives

Saint-Gobain: -0.56% to 46.89 euros

The group confirmed its 2011 targets after a first quarter marked by an acceleration of growth in its business thanks to the contribution of most geographic areas where it is present and better weather.

Vinci: 1.09% to 45.25 euros

The group also confirmed its full-year after a turnover up 25.4% in the first quarter, above market expectations, driven by acquisitions last year and its activities in the construction and energy.

Compagnie des Alpes: stable at 22.74 euros

The group reported Thursday a turnover up 5.8% for its first semester of the 2010-2011 fiscal year to March after a winter characterized by early snowfall.

Group Crit: 1.47% to 23.45 euros

The group again expressed confidence Thursday for earnings growth in 2011 after having posted a revenue increase of nearly 22% in the first quarter.

Saft: -2.54% to 30.47 euros

The group confirmed on Thursday its forecast for revenue and earnings for 2011 after releasing first quarter sales up 11%.

Bull: -4.91% to 4.45 euros

The group confirmed Thursday that the goals the group has set medium term, after realizing the first-quarter sales were down 0.9% to 270.8 million euros.The group also said that orders had risen to 313.8 million euros in Q1.

Fimalac: 1.23% to 29.66 euros

The group reported Thursday after the closing sales up 21.1% to 341.5 million euros thanks to the rise of nearly 17% of revenue from its credit rating agency Fitch.

Renault (-0.23% to 40.58 euros) will hold a meeting this Friday to 15 hours.

Belvedere will unveil its fourth quarter results, EDF Energies Nouvelles in sales the first quarter and Trigano its second quarter results.