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After the sale "Flash" will there be shown the concept of selling "super flash"? Papercut, a Swedish chain of distribution of cultural products, offers on its website a unique experience to its customers. SpeedSale called, this feature leaves only four seconds to users to enter a promotional offer.A list of 16 products at bargain prices is presented to them once and only once! If the client does not validate any purchase, it is impossible to return to the list and a message appears: "You had a chance and you ruined, come back the next century." The user is then redirected to the page Home Papercut site.

"Sales 'flash', 'private sales' and other 'deals are limited in time' have always been part of the promotional techniques invented by retailers to increase the desirability of their offerings," noted experts LaSer, equal subsidiary group Galeries Lafayette and BNP Paribas Personal Finance specializes in marketing and customer relations."With the online business, these opportunities have continued to increase until the proposal Papercut extreme, proof that people are always looking for new shopping experiences and, for them, use n ' is never very far in the game "

This view is shared Olivier Mathiot, co-founder and marketing director PriceMinister. "The sales script 'flash' or other private sales makes shopping even more fun." He was convinced that the Internet boosts "impulse buying". "This media immediacy causes a sense of urgency that forces the user to decide very quickly. It recreates an environment conducive to the frenzy and excitement, "said Olivier Mathiot. PriceMinister also take account of this trend.

Bought by the Japanese Rakuten in June 2010, the site led by Pierre Kosciusko-Morizet draws its sales processes favored by the Japanese. It has well before mid-2012 to implement his concept of "shopping marathon", an event that lasts 30 hours and is conducted twice a year in June and December. "Ten merchants in the same sector, such as fashion or food, offering users a selection of products at bargain prices, and product category changes every hour," explains Olivier Mathiot. This visit a huge success. "The turnover of Rakuten in Japan grew by 150% during these periods," says co-founder of PriceMinister faxless payday advance.

"Everyone wins"

"Everybody is up with this kind of promotional offers," says one at eBay, the specialist in online auctions."The customer is doing well and the merchant increases its visibility while achieving dramatic sales volumes in a timely manner." In order not to miss the boat, eBay launched in early October its "Daily Deals", inspired by the "daily deals, "such sales 'flash' already well proven in Britain and Germany. For one day, merchants offer discounts on products theme, depending on the season and current events. Like Papercut and his concept of 'speed dirty' in Sweden, eBay distills the game in the act of purchasing: "Auctions are the adrenaline and that's what consumers are looking for. The evidence, from 20 to 25% of people who come to our site looking for auction, "says eBay.

Of adrenaline to the frustration, there is a site that has taken Swedish Papercut cheerfully. "The frustration is part of the game and users know it.If the sale is concluded, the satisfaction is increased tenfold, "Marc Lolivier analysis, managing director of Fevad. However, the practice of selling 'flash' requires good organization. Beware of stock-outs that could raise the ire of consumers, while retailers would pay back customers who have already paid for their order. Here, no one would gain.

E-commerce: the bar crossed the 100,000 sites by 2012

Internet sales continue to take their game in a morose for household consumption in France. The turnover of e-commerce sites has reached 17.5 billion euros, up 20% from January to June, according to the Federation of e-commerce and distance selling (Fevad). Nearly 20,000 new commercial sites have been created, an increase of 28%, bringing to nearly 90,000 the number of active sites in France."The bar of 100,000 sites could be reached by 2012," said Fevad. In the first half, the areas of fashion clothing and Tourism signed the largest increases in turnover (+16%), far ahead of the high-tech products (8%) and sales professionals (+ 5%).

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The CAC 40 expected sharply lower after Fed

Concerns about the health of the U.S. economy may once again to weigh on the markets in Paris. In the wake of Wall Street the day before and Asian stock markets this morning, the CAC 40 is expected to open sharply lower at least about 2%, according to forecasts, having already fallen by 1.6% in the previous session.

Markets should sanction and the decision of the U.S. Federal Reserve (Fed) on Wednesday. In fact, the Central Bank of the United States announced new measures to support the U.S. economy. It will sell well here in late June 2012 for $ 400 billion of treasury bills and short-term buy for the same amount with a longer maturity in an attempt to lower interest rates in the long term (an "Operation Twist").To support the mortgage market, it will also acquire real estate securities without increasing the size of its portfolio, according to the Committee.

However, markets did not appreciate his verdict on the economy, noting the "continuing weakness" of the labor market, with an unemployment rate of "high" of 9.1%, coupled with "significant risks "related" tensions in global financial markets. " "The opinion of the Fed on the economy is deteriorating a lot and it seems it can not do much with the Republicans (he) asked not to intervene," says Yutaka Miura, analyst at house brokerage Mizuho Securities, the Dow Jones Newswires.

Thus, the market had expected better, especially after worrying about the International Monetary Fund.The day before, the institution headed by Christine did not hesitate to raise the specter of a global recession and launched at policy makers in the world "a fervent call to action". At the same time the institution has significantly downgraded its growth forecasts for the global economy. This is expected to grow 4% in 2011 as in 2012, 0.5 points below its previous forecast of 4.5% last April.

Beijing sees its manufacturing activity deteriorated

To this must be added the emergence of concerns about the economic situation in China. Manufacturing activity in the country has deteriorated in September, reaching its lowest level in two months, according to preliminary PMI bank HSBC said on Thursday. PMI Purchasing Managers calculated by HSBC in September reached 49.4 against 49.9 in August, knowing that a figure below 50 means contraction."We are seeing a moderation in growth as in the past two months. Fears of a hard landing of the Chinese economy are unjustified, "said in a note Qu Hongbin, the chief economist for China at the bank.

In addition, investors are increasingly worried about the evolution of the crisis of public finances in Europe no fax cash advance. Greece announced Wednesday its intention to launch new austerity measures to convince the Troika and obtain payment of a new tranche of 8 billion euros in October that will allow it to avoid bankruptcy.

On the foreign exchange market, the dollar was up against the euro. It was worth 1.3544 dollars per euro, against $ 1.37 the day before in Asia.Oil falls as himself down under the effect of a rise in the dollar and pessimistic forecasts from the U.S. Federal Reserve (Fed) for the world's largest economy.In early electronic trading, a barrel of "light sweet crude" for October delivery gave up $ 1.21 to 84.71 dollars per barrel of Brent North Sea crude for October delivery lost $ 1.26 to 109, $ 10.

On the macroeconomic front, France, the index of labor costs in industry, construction and service sector in the second quarter will be released at noon.

In the U.S., the weekly claims for unemployment benefits will be unveiled at 14.30, and the composite indicator of economic activity for the month of August in 16 hours.

Earlier this afternoon, the markets also expect the statements of Robert Zoellick and Christine Lagarde, respectively president of the World Bank and IMF Executive Director, at the opening of the annual meetings in Washington

Values ​​to follow

• Banking

BNP Paribas, which has seen its share price unscrew more than 50% in three months, may request assistance to private investors understood the Financial Times. Analysts said that the institution may seek to raise up to EUR 2 billion from investors from Qatar and Abu Dhabi. However, an assumption that sweeps by the Director General of the bank Baudoin Prot.Investors also will keep an eye on Societe Generale and Credit Agricole.

• Saint-Gobain

The group has conducted Wednesday through placement of a bond issue in two tranches for a total of 1.75 billion euros with an average maturity close to six years and an average coupon of almost 4% in the refinancing of debt specialist construction materials. The transaction was heavily oversubscribed as the order book has reached the aggregate for the two tranches over seven billion from nearly 400 investors.

• Danone

The company launched its next bond issue of € 500 million due 2016.

• BioAlliance

The group announced Wednesday the confirmation of the clinical trial schedule Livatag against the primary liver cancer, starting with the pivotal Phase III in 2012.The company also reported a residual income of 1.02 million euros in the first half.

Financial circles opposed to the Tobin tax

By delivering on their dream table Tuesday to tax financial transactions in Europe, Nicolas Sarkozy and Angela Merkel could expect an outcry. It has taken place. From Dublin to London via Stockholm, policy makers have expressed reservations about the proposal, while the financial community condemnation."It would be a drag on economic growth," has outraged the Association for European financial markets.

In fact, European stock markets have imposed a new session Wednesday down to banking stocks, involving an opportunity for companies to NYSE Euronext, Deutsche Börse or London Stock Exchange, may be penalized by a Tobin tax, named after its inventor.

While the Franco-German plans to develop detailed proposals in September, the Swedish finance minister, Peter Norman, shows him, already his skepticism: "I do not see the positive effects that a tax on transactions in Europe could be, "he said.

Swedish experience

Sweden keeps a bad memory from his own experience of tax established in the 1980s, before being abolished in 1991.According to researcher Marion Wrobel, the Swedish Treasury was then recovered some 50 million SEK per year, far from the expected 1.5 billion minimum. And above all, by 1990, half of the activities on the actions of the financial Nordic had flown to London, those on bonds and derivatives that have been decimated.

Well placed to know that financial businesses relocate overnight, the City has no desire to suffer a similar fate. The British Treasury has hammered yesterday that a tax on financial transactions should be global. Last year, Angela Merkel and Nicolas Sarkozy had failed to join the G20 … Even obsession with competitiveness for Ireland. London looks so New York, Dublin has eyes only for London.The Irish Finance Minister has warned its partners against the temptation to limit the tax to the euro area, to bypass the "no" British.

These had led opposition last year, the failure of the tax already led by France and Germany. The government had then opted for a direct drain on bank profits, easier to implement. Since this refusal, however, the terms of debate have changed.

This proposal is in fact in a context of unprecedented turbulence in the European markets and defense of the euro. Proponents of the Tobin Tax ensure that it is likely to limit speculation, even if professionals swear otherwise. Above all, the proceeds of the levy would not have the same use. In 2009, it was intended to finance development aid.In 2011, the EU would be well integrated in the tax budget with revenues swell to 350 billion euros between 2014 and 2020. What changed the political balance of power? Vienna, Madrid, Helsinki or Madrid yesterday reported good interest in the Franco-German project.

Despite sluggish growth, employment improves

It's the only bright spot in the dark landscape cyclical French: the labor market continued to regain strength. In the second quarter, 68,300 jobs were created in the nonprofit sector. This is 10,000 more than in the first quarter.

The tertiary sector contributes almost exclusively to these creations (57,200 jobs), the industry confirms his recovery: 6600 jobs were created in this sector, according to Insee. This is his second consecutive quarter of growth. "This sector lost jobs every quarter since 2001," says INSEE.

Only government minister to be able to celebrate yesterday, Xavier Bertrand (Labour, Employment, Health) welcomed that "210,600 jobs a year (have) been created." He sees "a positive signal about the vitality of the real economy." This movement is all the more surprising that growth has been sluggish in recent months.

"You have to look at the figure of 0% over the period issued yesterday: considering the annual growth and relating to the last four quarters, we see that the quarterly growth rate is invariably French 0.4%, says Frédéric Gonand, associate professor of economics at Paris Dauphine. This shows that even with 1.6% annual rate, which corresponds to its potential growth, France is creating jobs. "

According to Dares, the index of the basic monthly wage (SMB) increased by 0.6% in the second quarter, representing an increase of 2.1% over one year. This significant increase of basic wages does not mean a sharp increase in the purchasing power of households. In the second quarter, prices rose 0.5% year on year and they operate around 2%.The purchasing power has improved very little, which explains the weakness of consumption in recent months.

Disinflation energy

But-and this is another rare good news in the farm figures released yesterday, according to Insee, the consumer prices fell by 0.4% in July. A decline mainly due balances but also by the expansion of energy prices. Under these conditions, if the job market continues to grow at the same pace as earlier this year, the disposable income of households could improve a little.

"Disinflation energy currently underway should provide some support the purchasing power of households," say economists at Natixis.The main pillar of the French economy will be a little stronger in the second half, provided that the fiscal savings provided by the government do not result in a tax grab too much, the experts continue to Natixis.

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The Paris Bourse expected a slight increase

European stock exchanges succeed they continue their rebound started the day before? Investors should prove once again nervous at the end of a week marked by extreme market volatility, which saw the CAC 40 push the psychological threshold of 3000 points during trading Thursday before returning to the colors.

Friday morning, the Paris index is expected a slight increase of 0.4%. Thursday, ACC closed up 2.59% to 3089.66 points, after falling in mid-session. The day before, the Paris index plunged more than 5%. The same volatility dominates in Frankfurt the Dax closed up 3.28% and in London where the FTSE-100 index gained 3.11%.

Investors were reassured by the announcement of a meeting between Nicolas Sarkozy and German Chancellor Angela Merkel on August 16 to issue joint proposals on the governance of the euro area.In addition, U.S. markets were supported by two good indicators of the jobless and real estate. Wall Street has ended sharply higher: the Dow Jones has gained 4% and the Nasdaq 4.69%.

Another announcement that should bring some calm markets: such as Belgium, Spain and Italy, France announced Thursday the ban on short selling in the securities of eleven banks and insurance companies to counter the extreme volatility of the stock market values. Among the relevant securities, BNP Paribas, which issued a statement Thursday night to reaffirm the strength of its capital, Societe Generale and Credit Agricole online payday loans.

No growth in the second quarter

On the macroeconomic front, INSEE reported this morning from zero growth in the second quarter in France (0.0%), against an increase of 0.9% in the first quarter.Inflation also slowed: the consumer prices fell by 0.4% in July, resulting in an increase of 1.9% over the year (against 2.1% from June 2010 to June 2011 ).

Oil is, meanwhile, resumed its decline in trade in Asia, having recovered Thursday in the United States. In morning trading, a barrel of "light sweet crude" lost 47 cents to 85.25 dollars and that of Brent North Sea fell by 57 cents to 107.45 dollars.

Other values ​​to follow, Europacorp, the production company of Luc Besson, Thursday reaffirmed its goal of a return to balance for the current year, despite a sharp decline in sales the first quarter.

Derichebourg Thursday confirmed its target of improving its annual net income, after recording a sharp increase in sales over the first nine months of the year.

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"What rating of France deserves it for his debt?

The Standard & Poor's removed the "AAA" rating from the U.S.

The rating agency Standard and Poor's lowered the rating Friday on the public debt of the United States, deprived of their "AAA" for the first time in their history. S & P said in a statement it had lowered the rating a notch, the best possible, to bring it to 'AA +'. It also downgraded the outlook to "negative", which means that Standard and Poor's believes that the next time the note will change, it is to be lowered again. The United States were rated "AAA" by S & P since the creation of this agency in 1941. They remain in the other two major agencies, Moody's Dean (since 1917) and Fitch Ratings.

Standard and Poor's, which had warned in April that it was considering lowering, justified its decision with "political risks" to see the country taking insufficient measures against its budget deficit.For her, the political debate on these issues is not up to the problems caused by a debt of more than 14,500 billion. "The plan for balancing the budget on which Congress and the Executive have recently agreed is insufficient compared to what, in our view, would be needed to stabilize the dynamics in the medium term public debt" said S & P, citing the law known as "control the budget" passed Tuesday.

"The last victim of the failure of President Obama"

John Chambers, President of the Evaluation Committee of S & P, said Friday on CNN that Washington could have prevented the lowering of the notes within the ceiling earlier. He said the responsibilities were shared by the Administration and Obama, but also "the previous administration." The first political reaction in Washington have shown blocking pointed to by S & P.Mitt Romney, candidate for the Republican primary, has called the reduction of "latest victim of the failure of Obama on the economy." The Senate Democratic leader, Harry Reid, has instead called for "a balanced approach to deficit reduction," with spending cuts but also increases targeted taxes, it rejected the Republicans, under pressure ultra-conservative "tea parties", when discussing the debt.

For its part, the U.S. government has accused S & P based its decision on serious errors in calculations payday loan. "An appraisal contains an error of 2000 billion dollars speaks for itself," said the press spokesman of the Department of the Treasury. U.S. media said the government had severely challenged the projections of analysts of the agency after reviewing the findings of S & P. In vain."We take our responsibilities very seriously, and if at the end of our analysis, the commission concludes that a note is not to where it should be, it is our duty to make this decision" justified Reuters responsible for rating sovereign debt within the S & P, David Beers.

China demands U.S. action

The loss of this seal of excellence is expected brutal impact on the financial markets, difficult to imagine right now. The U.S. Treasury is an undisputed reference: a standard cost of money, an instrument normally used as "collateral" (guarantee) in a variety of transactions, and a refuge for investors in troubled times. "Uncertainty about the effects on the market is high," said recently the investment bank Goldman Sachs, exploring the potential consequences.The lowering of this note should indeed force investors to reassess risk widespread.

The S & P announcement came as the markets had closed for the weekend, but initial reactions are mixed from Asia. The Japan, the second holder of U.S. debt world, assured that his confidence in the U.S. Treasury and its strategy of purchasing these bonds were unchanged. But China, by far the world's largest creditor United States, found that she had "every right now to require the United States to address their structural problems of debt."

The United States had their public finances sealed by the harsh recession that crossed their economy from late 2007 to mid-2009. Since then, economic growth has returned, but they are not able to restore the health of their public finances.According to estimates by the International Monetary Fund, they should acknowledge this year, with about 9% of GDP, the highest budget deficit of the G20 countries, except Japan. It is sixteen countries rated "AAA" by Standard and Poor's, four of the G7: Germany, Canada, France and Great Britain.

(With AFP and Reuters)

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Asian stock markets rise in the wake of Wall Street

The stock markets in the Asia-Pacific moving up Friday morning, boosted by bank and energy stocks, encouraged by the gains recorded by Wall Street yesterday, who took advantage of the good private employment figures published yesterday. In Tokyo, the Nikkei advance of 0.63% to 10,134.70 points, settling comfortably in excess of 10,000 points reached on Wednesday. The broader Topix index takes him 0.45% to 874.43 points.The current account surplus in Japan fell 51.7% in May over one year to 590.7 billion yen (5.14 billion euros), due to the consequences of the earthquake of March 11 on the scale commercial, announced Friday the Ministry of Finance.

The Japanese automaker Toyota (1.76%) is investing 125 million euros to produce a hybrid version of its Yaris small car at its plant in Valenciennes (Nord) in 2012, announced Didier Leroy, CEO of Toyota Motor Europe, an interview with The Tribune on Friday."Toyota will have spent 125 million euros to build its new (small) III Yaris at Valenciennes (Nord): 100 million for the heat release, 25 million extra for the hybrid variant, a world first," said Didier Leroy daily economy.

Car manufacturers take advantage of stock market rebound on Friday, including Suzuki, which is 1.90%, and Mitsubishi Motors which accounts for 1.94%.

Other major markets also appear in the green, much more clearly in Hong Kong where the Hang Seng climbed 1.07% to 22,771.50 points, while in Shanghai, the CSI from 0.41% to advance 3114.36 points. Investors thus confirm that they had integrated into courses for several weeks the new rate increase occurred Wednesday face high inflation and above the ceilings set by the Central Bank of China.Side values, we retain banking stocks: ICBC is 1.04% and Bank of Communications, 1.08%.

Oil pulls the Australian values

In Australia, the S & P / ASX gains 0.98% at 4650.60 points, driven by the values ​​associated with raw materials such as CNOOC, which is 2.09% or 1.80% Santos grants itself. Oil prices were directionless Friday in electronic trading in Asia, but Thursday, oil prices ended sharply higher in New York, driven by statistics suggesting an improvement in the labor market and a further decrease in inventories crude to the United States.

In morning trading, a barrel of "light sweet crude" for delivery in August took six cents to 98.73 dollars. That of Brent North Sea crude for delivery lost 41 cents to equal 118.18 dollars.

Benefit fraud estimated at 20 billion euros per year

In early June, Labour Minister Xavier Bertrand estimated at "several billion" the amount of social fraud and abuse annually, detected or not. On Tuesday, a parliamentary report published by AFP gives a figure a little more specific: over 20 billion euros. "Either 44 times more than the fraud being detected," wrote the rapporteur for the assessment mission statements for Social Security (MECSS) of the National Assembly, Dominique Tian, ​​UMP deputy of the Bouches-du-Rhone. In 2010, social security fraud was detected, in fact amounted to 458 million euros, a figure nevertheless up 20% year on year.

"Between 10% and 12% of companies are in breach"

Specifically, the report evaluates the existing fraud parliamentary levies (employer and employee contributions not paid because of the black) between 8 and 15.8 billion and those benefits (sick leave benefits, family allowances, RSA etc. .. ) 2 to 3 billion. With respect to illegal work, the UMP elected judge that "the practice is common, if not commonplace in some sectors of the economy." He said that "between 10% and 12% of companies are in breach and between 5% and 7% of employees are not reported." The report is also concerned about the development of "fraud by organized networks of smugglers."

While stressing the government's efforts in the fight, the report points to the results "insufficient".Its authors point out, that "the magnitude of the social deficits and the desire to better control public spending necessitate greater control over social spending." And the example of several European countries that have already moved in this direction, including the United Kingdom and Germany.

Vitale card biometric

The report, made 53 proposals, recommended to "improve the control of the state policy against social fraud" and simplify the "legal framework". The MECSS calls to "restore the face to face for the initial creation of files of requests for benefits and for which the remote procedures facilitate fraud."It also calls for a biometric card Vitale, limited duration, "which would include all social security data of the insured" and that would be issued by municipalities, such as for passports or identity cards.

To better "target audiences fraud", the report also encourages the spread of "Data Mining", or data mining, which involves crossing multiple data from different sources. Social agencies that can now exchange information with tax authorities or banks will benefit by the end of 2011 a common national directory of social protection (RNCP) that will identify compatible services in different branches.

Regarding sick leave abuse, the report suggests developing the "cons-visits" in the private and what is new among public servants.

Premium "presenteeism"

Finally, the fight against absenteeism, the report suggests "the principle of premiums presenteeism" in the image of anything done by the hospitals of Marseille, paying 219 euros gross officers with no absence in the years."This policy, in some ways depressing, had an immediate effect since the rate of abstentéisme fell 0.5% in 2010," while it increased in other hospitals, the report said.

For its part, the government needs Wednesday, the Council of Ministers, to review its action in the fight against fraud social communications with the Minister of Budget, Baroin, the Minister of Labour and Health, Xavier Bertrand, and Solidarity Minister, Roselyne Bachelot.

(With agencies)

3.3 billion euros of overall fraud detected

3.3 billion of fraud have been detected globally in 2010, says Le Parisien-Aujourd'hui en France on Wednesday morning. In detail, it is tax evasion, which represents most of the scams to the public finances, amounting to 2.4 billion euros.Social fraud is only for its "only" 458 million euros. The Minister of Budget, Baroin, is expected to announce the figures in the day after the cabinet meeting, and give details of its plan to fight against fraud.

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The success of conventional ruptures

Breaks conventional still face a huge success in business. Since the introduction of this device in 2008, their number continues to grow at a rate of 20,000 to 24,000 per month, according to a recent memorandum the Ministry of Labour. After a strong scalability driven by the crisis, the number of monthly requests has indeed stabilized since the fourth quarter of 2009, so as to exceed the threshold of half a million to break out of court last February. In total, conventional breaks accounted for 11% of CDI in 2010 after 7% in the first half of 2009 and 10% in the second half.

Small businesses are particularly in demand of this device. In the second half of 2010, three quarters of conventional ruptures have been signed in companies with fewer than 50 employees, while they represent only half of total employment.Overall, more than one company is big, and the less it tends to resort to conventional rupture. In establishments with more than 250 employees, the break is only conventional and 5% for contracts, against 13% in establishments with fewer than 10 employees. In contrast, the amount of compensation increases with the size of the company. The amount paid per employee in 7430 was certainly high euro in 2009, but half of the employees has actually received little more than the statutory redundancy payment, below which firms can not fall .

Disguised early retirement

If smaller firms are attracted by the flexibility of the device, breaking "friendly" is also not without pitfalls. The high proportion of employees over 50 years involved calls for a diversion of the rupture conventional at the expense of Unedic.In the second half of 2010, the breakdown was 23% of the conventional reasons for termination for employees aged 58 to 59, against 8% of those under thirty years … so companies would use this system to be financed by the Insurance which is similar to put in early retirement.

In some cases, break "friendly" is also related to a dismissal. The report by Mathilde Lemoine and Etienne Wasmer on the mobility of employees said that the profile breaks conventional evolves quite parallel to that of redundancy. This observation would argue, according to the report, for use of the device in lieu of redundancy at the expense of employees.If the Ministry of Labour is responsible for control conventions and to avoid abuse, the lack of support for employees during the preliminary interviews, often in small businesses, not easy by regular use of the device.

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Libya placed its petrodollars in Europe

Gaddafi's Libya, where she placed her money? Part of the answer was made Thursday by the publication of a report of internal financial Libyan sovereign fund, the Libyan Investment Authority (LIA). This document, dated June 30, 2010, was uncovered by the British NGO Global Witness. It reveals very conservative management has been made of the $ 53.3 billion (about EUR 38 billion) held by the fund, which are now subject to a freeze by the EU and U.S. authorities.

Libyan managers have a taste of Europe: they have put about 60% of assets, particularly in France. At June 30, 2010, Societe Generale manages the LIA AIF for $ 1.05 billion (after a loss of 750 million euros in three months), BNP Paribas for $ 10 million.

Major French companies

At June 30, 2010, the Libyan sovereign fund also owns 536.6 million euros in shares of companies quoted on the Paris Bourse. One of them, Lagardère, the LIA is placed in the "strategic", with an investment of $ 62 million in market value. Other major French companies in the portfolio "not strategic", such as France Telecom (53 billion), Vivendi, Suez-GDF, EDF, or Danone. The LIA was then invested tens of billions in each.

The fund's management is very opaque, it is impossible to know what equity it holds today in the French companies.A clue: According to statistics from the Bank of France, financial institutions hold in their coffers hexagonal 8,233,000,000 ($ 5.8 billion) of Libyan origin at December 31, 2010.

A prudent strategy

"Then in mid-2010 many uncertainties still hang over the global economy, management remains extremely cautious LIA," says Philippe Waechter, head of economic research at Natixis AM. He holds to this date 60% cash, 10% bonds and 8% of shares. "This defensive strategy used to limit risk, continues the economist. This did not prevent the LIA wiping lost between the first and second quarter 2010, 4.53% of their capital to $ 53.3 billion (37.8 billion euros).

The details revealed by this paper could resume the hunting of Libyan assets, frozen since early February by a European decision, said Fabrice Marchisio, a lawyer specializing in this field. He said "this will require financial institutions that have dealt with Libya to register with the authorities if they have not already done."

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